http://au.last-bastion.net/blogs/blogs A walkabout in open source down under basesyndication http://au.last-bastion.net/logo.png http://au.last-bastion.net/blogs/blogs http://au.last-bastion.net/blogs/blogs/2010/02/24/blogs http://au.last-bastion.net/blogs/blogs/2010/02/24/blogs <p>Apparently our varied stakeholders now expect a personal touch to discemination of corporate information and blogging is it.&nbsp; The problem is that most senior executives aren't exactly journalists.&nbsp; Indeed within the regulatory environment in which they operate - it is difficult to see how they can provide a view that is anything but anodyne.&nbsp; Worse, they are all busy people, and if a continuous flow of articulation is not forthcoming, all blogging objectives look fantastically faddish.&nbsp; But at least with the advent of the modern spell-checker management can feign literacy...</p> <p>The tech sector's biggest blogger is Jonathan Schwartz, the CEO of Sun Microsystems.&nbsp; Check out what he has to say about this: <a class="external-link" href="http://redcouch.typepad.com/weblog/2005/04/interview_jonat.html">http://redcouch.typepad.com/weblog/2005/04/interview_jonat.html</a></p> <p>What ever happened to Jonathan Schwartz ...</p> Alan Milligan Management Wed, 24 Feb 2010 07:00:17 +0000