Apparently our varied stakeholders now expect a personal touch to
discemination of corporate information and blogging is it. The problem
is that most senior executives aren't exactly journalists. Indeed
within the regulatory environment in which they operate - it is
difficult to see how they can provide a view that is anything but
anodyne. Worse, they are all busy people, and if a continuous flow of
articulation is not forthcoming, all blogging objectives look
fantastically faddish. But at least with the advent of the modern
spell-checker management can feign literacy...
The tech sector's biggest blogger is Jonathan Schwartz, the CEO of Sun Microsystems. Check out what he has to say about this: http://redcouch.typepad.com/weblog/2005/04/interview_jonat.html
What ever happened to Jonathan Schwartz ...
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